Consultancy for the improvement of Online Channel within the Strategic Plan

Development on online strategy within the Strategic Plan of the retail division of an important tourist group.

In collaboration with one of the most prestigious high management consulting companies, we helped to define the online sale strategy and its integration with the traditional channel of the main integrated tourist group in Spain.

Halcón Viajes and Viajes Ecuador are part of the retail division of the Globalia Group , the first Spanish tourist group, with a annual turnover of over 4,000 million Euro and more than 25,000 employees.

Project´s Requirements:

The online channel is one of the key elements in the strategy development concerning the marketing of important tourist groups. The objective is to reinforce online presence as well as the direct sales channel and use it also to reinforce leadership in the traditional channel.

Innovation Strategies Performance:

  • Online channel positioning definition.
  • “Quick-Wins” definition.
  • Value Proposal.
  • User´s Experience.
  • Measure and Track and Trace.

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